POTENTIAL OF ADVENTURE TOURISM IN THE MUNICIPALITY OF QUIXERAMOBIM - BRAZIL
Abstract
Quixeramobim is part of the territory of the proposed Sertão Monumental Geopark, along with the municipality of Quixadá. In the location, it was identified considerable potentials that can be made viable as tourist attractions. However, there is a lack of research and actions that can develop local tourism in a more consistent way. Among the possible segmentations, it was noticed that the potential of Quixeramobim is articulated with the adventure tourism, segment already developed in Quixadá. The main objective of the research was to identify areas of relevant interest to the development of adventure tourism in the place, as a way to strengthen and expand the development of adventure tourism in the Central Sertão of Ceará. To achieve the proposed objective, the methodology was divided into three phases. As a result, there is a map containing potential points to adventure tourism.
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